“Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA”.
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“1000% there will never be a Kylie Puma anything”, he tweeted last week. He went on to write that they were a Yeezy team and would return Puma its “measly million” dollars, warning the company not to divide the family. “Today at Agenda Las Vegas, while stopping by the Puma booth at Liberty Fairs, we were able to confirm that the Kylie Jenner Puma partnership is in fact a go”, the blog reads.
The teen reportedly signed a whopping seven-figure endorsement contract with the sneaker brand during the beginning of February, causing West to the rant about the deal on his Twitter account.
And earlier this week, Kylie announced a collaboration with nail polish brand Sinful Colors, revealing that she will be launching three collections of limited edition polishes, with the first, King Kylie, being released later this month.
After all the turmoil surrounding the 38-year-old artist, it seems like he is retracing his steps, suddenly tweeting about being humble and admitting that his biggest enemy has always been his ego. But, Kim Kardashian West’s husband added that he was “happy for her”, though he was mad for a bit.
And the sisters’ mother and manager, Kris Jenner, was equally delighted with the success of her “babies”‘ new venture. It can be remembered that during West’s Madison Square Garden gig, Jenner was also in attendance, rocking Yeezy season 3 from head to toe.
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“I’m very simple, so a lot of the colors are pretty simple”, she says in a video announcement.
