The show’s working title is “America’s Greatest Makers” and will consist of competitors creating different wearable devices, the newspaper reported.
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The series will then focus on the semifinals with a kick-off special introducing the chosen teams.
Its a big play for Turner, which has struggled to find unscripted success on flagships TBS and TNT. “As we embark on this new partnership with Intel and Mark Burnett, we have the opportunity to encourage innovative spirit, empower and inspire viewers to share content, reach the right audiences and, in the end, drive business results that matter”. Burnett, those who don’t watch American reality TV shows may need telling, was the producer of the well-regarded Survivor reality series – and it’s that series on which Intel is basing its own show.
“This is a huge cross-platform media event”, Burnett said at the event. It will be preceded by a digital and social campaign to determine the semifinalists. Berman has appeared on camera for “Extra”, “Entertainment Tonight”, “Access Hollywood”, “The CBS Evening News”, CNN, and more; and was the author of 2014 desk calendar, “This Day in TV History”. “Through initiatives like ‘America’s Greatest Makers, ‘ we aim to provide the technology platforms and inspiration for creators to more easily take part in the growing connected devices boom”.
Steve Fund, Intel’s chief marketing officer, cited the “powerful stage” offered by the combo of Turner and Burnett and the potential of what amounts to a nationwide talent search.
Turner execs touted the scope and breadth of the project.
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TBS’ series will air in 2016. The TBS lineup also includes the popular contemporary comedies The Big Bang Theory and Family Guy; blockbuster movies; and championship sports coverage of Major League Baseball’s regular and post-season play and the NCAA Division I Men’s Basketball Championship.
