While U.S. internet advertising grew about 20% past year, reaching $60 billion, with two-thirds of that from an increase in mobile ads, 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.
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This accelerating online growth has nudged India to surpass the United States and become the second largest global internet user market, just behind China. The country has over 650 million internet users, which is 3 fold as compared to India. Many people who are still offline live in places where connectivity doesn’t exist, a problem that tech giants like Microsoft and Google are working to address.
Transportation is being re-imagined, as the rise of auto computerization, autonomous driving, and sharing impacts and changes the way we go mobile. Google also revealed that its voice search queries were more than 35 times their number in 2008, and more than 7 times their number from 2008.
The evolution of human-computer interaction will also affect transportation. She says that USA will be the “auto-hub” as car sharing services and self driving vehicles continue to emerge. In the future, cars could be capable of vehicle-to-vehicle or vehicle-to-infrastructure communication.
The growth figures were led by developing countries, like our own, so startups you better start focusing on us, we are the ones who will drive a lot of traffic for you.
Video viewership is exploding, with Snapchat and Facebook Live leading the way. However, this could be because of the cheap iPhone SE, as Apple looks to bring more iOS devices into consumer’s hands. Messaging continues to grow rapidly and is dominated by WhatsApp, Facebook and WeChat. It is becoming more of an application aggregator providing all possible services inside the chat messenger, that it could now act as the home screen of your smartphone. Together, they have garnered a 76% share of US Internet ad growth, and it is rising.
The report also found that major retailers are reaching $100 million in online sales in less time: Nike took 14 years after the launch of its e-commerce site, while Lululemon took nine, and Under Armour took eight, according to Meeker.
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Meeker says that yet retailers and other marketers are missing the boat on mobile, sending an overabundance of their budgets to legacy outlets. Facebook saw an yearly growth of 59 per cent in advertising revenue, which is pressing them further to concentrate their efforts on new ways of online advertising.
