“In contrast, only 30% of iPhone 6/6 Plus buyers and 23% of iPhone 6s/6s Plus buyers expressed such strong price motivation”. The remaining 76% of iPhone SE buyers were upgrading their smartphone.
Advertisement
08/08/2016: With anticipation for the iPhone 7 reaching fever pitch ahead of its September release date, plenty of people will be queuing to buy Apple’s new flagship device as soon as it hits the shops. But notably, it may be missing the round, 3.5mm headset jack that has been an industry standard on most smartphones. “Smartphone owners in the USA keep their devices an average 22 months before upgrading, with iPhone owners averaging 25 months”.
That’s one more reason why Apple’s next iPhone needs to offer consumers a significant reason to upgrade.
Headset Port Evolution There have been rumors that Apple is eliminating the common 3.5mm round headset jack from the iPhone 7 in favor of Apple’s own Lightning port, believed by some observers to provide better water and dust resistance. Likewise, it will also help conserve battery life.
The latest smartphone OS data from Kantar Worldpanel ComTech shows year-on-year sales growth for iOS in the three months ending July 2016 in most regions, including the US, EU5, and Australia.
It is further revealed the Android phones made up 62 percent of unit sales in the first half of this year compared to 55 percent in the first half of 2015 where as the iPhones made up just 35 percent in the same period compared to 41 percent last year.
It was around the same time that Android’s market share increased by 5.6 percent, making it an all-time high at 85 percent. In Great Britain, iOS saw a 5.2% growth compared to previous year and it accounted for 38% of smartphone sales in the analyzed period of time. During the three months ending June 2016, iOS grew in European Union, but experienced slight losses in Italy and Spain after reporting increases to 12.7% and 9.2% during the 90 days ending July.
But iOS is followed closely by Android when it comes to sales growth, Android OS posted 57.3% smartphone sales, up from 54.4% in the past year. This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel.
In reality, Apple will release another new phone next year.
The OS includes 100 new emojis (currently available in its developer preview) and a much smarter Siri, as well as the ability to use a stylus or even your finger to handwrite messages to your friends.
Advertisement
Apple iOS’s share of sales is up 1.2 percentage points in the USA but down 4.4 percentage points in urban China.
