Full details about the new 9.7-inch iPad Pro, which also comes in silver, space grey, gold and rose gold, are available here.
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Revenue from the tablet, introduced in 2010, fell by 21% in the three months that ended in December, with existing users seeing no need to buy updated models and more people choosing larger phones instead. However the company has shown one again that it does not really do budget devices. It was unveiled Monday at the company’s latest product launch event and arrives in stores March 31.
Apple has also released a new type of wristband made of woven nylon, along with more colors for existing types of bands. “iPhone SE is an exciting new idea – we started with a beloved, iconic design and reinvented it from the inside out”, said Philip Schiller, Apple’s senior vice president of worldwide marketing. The device features a 4-inch display without 3D Touch and is powered by a Apple A9 processor and M9 motion processor.
“It truly is the future of personal computing”, CEO Tim Cook boasted of the new iPad Pro. In Australia, the two models, 16GB and 64GB, will start at A$679 and A$829, respectively. It does sell the iPad mini 4, iPad Air 2, and 12.9-inch iPad Pro, though, so it’s certainly possible that it’ll eventually offer the 9.7-inch iPad Pro, too. Following the launch of the company’s iPad Pro 12-inch device past year, the smaller screen size is meant to afford more portability and ease of use for mobile users, according to Apple (remember, the original iPad also featured a 9.7-inch display, a size which Apple said remains popular among users).
Pricing begins at $399 and $599 for the handset and iPad respectively.
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“We didn’t expect be in this position, at odds with our own government”, Cook said. “… We owe it to our customers and we owe it to our country”. “But we believe we have a responsibility to protect your data and to protect your privacy”. Apple has also included the Live Photos feature that was introduced with iPhone 6S, which only but draws more comparisons with the 2015 flagship. It has the same high-powered chip as the iPad Pro, the same four-speaker set-up for audio, and the same camera that’s in the iPhone 6s.
