Tim Cook, CEO of Apple, stated during the event that the Apple Watch is now the 2nd most sold wrist watch after Rolex. At the same time, it’s hard not to see Apple’s decision as being somewhat colored by fear that its new iPhone 7 models won’t outsell last year’s record-setting iPhone 6s weekend launch. WatchOS 3 makes it much easier to flip through apps, which appear as little cards in the interface-although that software will also come to the original watch (and the new Apple Watch Series 1, which starts at $269 and has the same faster processor but no waterproofing and no GPS). As a result, I am recommending investors short Apple for the first time.
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To Metodiev, the roll-out of iOS 10 is a more significant development than the new handset launch.
“It reinforces, I think, the thesis that this product is mature”, he said.
The Apple-branded AirPods not only connect wirelessly but have no connecting wire between the two ear buds. “Apple’s incremental innovations for the iPhone are focused on improving the processing power of the device, lengthening the battery life, and delivering improvements in voice and video”.
Apple is also focusing on swimmers with the new Series 2, as the smartwatch is highly water resistant.
Update: Apple has issued a statement to The Verge saying that AirPods will indeed work with non-Apple devices; however, the one-click setup will not work..
The drop marked the stock’s worst performance since the Brexit vote on June 24, an event that triggered feverish selling activity.
The iPhone 7 and iPhone 7 Plus launch event is being held today in San Francisco at 6.00pm United Kingdom time. If you were planning a trip to Europe and considering investing in a $600 mirrorless camera, you might want to spend an extra $100 on the iPhone 7 Plus instead. Technically it is “water resistant”, with a rating of IP67 under International Electrotechnical Commission standards. That certifies the device for submersion in up to one meter of water for 30 minutes. The new smartwatch also features built-in Global Positioning System, water resistance up to 50 meters, and a super-bright display. Ian Fogg, head of mobile analysis at IHS Technology, a research firm, added that Apple is by no means the first to remove a headphone jack and noted that the Moto Z and “select models” from other companies have also ditched the port. Apple might be the biggest company to make the move, but it’s not the first.
Apple has also reiterated its financial guidance for the September quarter which predicts declining iPhone sales as well as a revenue drop of almost 10 percent year-over-year.
Piper Jaffray analyst Gene Munster said the iPhone 7 “will be compelling enough to encourage enough consumers to upgrade to return the company to growth”.
The larger 7 “Plus” edition, starting at $769, would feature two cameras, including a telephoto lens.
Until Wednesday, you had the newest iPhone on the market.
The iPhone 7 will be available on Friday, Sept. 16, with preorders on apple.com beginning this Friday.
Pricing is $369 for both the Series 2 and the Nike+ version.
Apple is also famous for introducing new connectors on their products.
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Apple said its Apple Watch Series 2, with a swim-proof casing, will be available in more than 25 countries starting on September 16.
