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IPhone sales drop for second straight quarter; India a rare bright spot

As Apple shares rally 7%, Wall Street analysts are tripping over themselves to raise price targets and views on the world’s most valuable company.

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Both Apple and Samsung have been dealing with the rise of Chinese rival Huawei, who has managed gain ground in the global smartphone market with its lineup of more affordable devices. The announcement also comes one day after Apple posted its second quarter earnings, which reported a 15% drop in iPhone sales compared to one year ago.

Interest for Apple’s telephones has melted away in China, somewhat on account of financial instability there, and has additionally hindered in more develop markets as individuals tend to clutch their phones for more.

“It’s not a revenue-related issue”, he said. Profit fell 27 per cent to $7.8 billion, while revenue dropped 15 per cent to $42.4 billion.

“We expect investors to begin positioning for another iPhone supercycle starting in the next several months”, Huberty said in a research report. Apple CFO Luca Maestri admitted that iPhone SE’s ever-growing demand has diluted the profit margins; however, he stressed that it opens up a bigger opportunity to lure in more people in the iOS ecosystem. “This is a service we want to provide our customers”.

As I mentioned earlier this week (see What’s going on in Phoneland?), the market had already priced in the negatives coming in Apple’s quarterly results.

Apple announced on Wednesday the sale of its billionth iPhone, a milestone for the company as it seeks to keep momentum in a competitive smartphone market.

As iPhone sales level off, Apple is attempting to use such services to wring more revenue out of its existing base of users. Apple Music is beefing up its repertoire with exclusives and original-video content-like CBS’s “Carpool Karaoke”, which the company announced it had purchased on Tuesday-to appeal to subscribers.

Relative to enterprise sales, the better margins in iPads has got to be a proxy for increased sales in the enterprise based on the new larger iPad Pro.

Cook touted the success of the iPhone SE, saying demand outstripped supply. After declaring the third quarter result in an analyst conference call, the company CEO stated soon they will start an Apple Store in India down the road as they see the great potential of that vibrant country.

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The landmark is quite the achievement for Apple, which has been selling the iPhone since 2008. The iPhone SE, valued at $399 and up, is likely to help Apple ravel deliveries in the monetary third as well as fourth quarters, when shipments are a little bit weak compared to the various other two other quarters.

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