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IPhone SE unveiled by Apple

The big news includes the iPhone SE, a 4-inch phone, a 9.7-Inch iPad Pro, which has numerous capabilities of the larger and more powerful device that the company has positioned as a laptop replacement.

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Apple introduced a shrunken down 4-inch iPhone on Monday, a device the company touted as packing the punch of the iPhone 6 with dimensions more like the smaller iPhone 5. Likewise, Apple announced a 9.7-inch iPad Pro – smaller than the 12.9-inch model now offered, notes Wired – created to work with the Apple Pencil and keyboard. They help bring in not only customers who prefer the smaller size for its own sake, but budget-conscious consumers who can’t or don’t want to pay the higher prices associated with bigger versions.

Kiwis can order the new phone from Thursday, 24 March, with availability beginning 31 March.

Tech giant Apple Inc on Monday launched a new iPhone model called iPhone SE and also got a price cut for its watch as it attempts to regain the lost market.

The dispute was mentioned only briefly during today’s event, with CEO Tim Cook saying: “We did not expect to be in this position”.

“It’s where we believe personal computing is going”, the narrator said.

The iPhone SE starts at $550 in Canada.

The new iPhone SE replaces the 5 series of phones, and while it looks similar, with a four-inch screen and the older, boxier design, its hardware and battery have been improved.

Apple is packing some new features into these smaller packages. Instead, it has a 9.7-inch display, although it shares a lot of what made the iPad Pro so tempting for tabet users.

While shoppers bought a record 74.8 million iPhones in the final three months of 2015, Apple has signaled demand in the current three-month period will fall short of the 61 million iPhones sold in the January-March quarter a year ago. This would be the cheapest watch that will be launched by apple in all these days.

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If you’re a fan of the new Apple TV, an update’s getting pushed out today that adds in support for dictation, the ability to use Siri in the App Store, iCloud Photo Support, and it now supports folders so you can better organise your apps.

Apple releases small new iPhone, iPad for business use