All four trademark applications are assigned to “Beats Electronics, LLC”, have the same logo that Apple uses for its Beats 1 radio station, and are listed under broadcasting- and streaming music-related categories, indicating that Apple could be planning an expansion of its Beats radio network in the future. Beats 1 has been known and praised by some critics saying that it has been the best part of Apple Music service. The radio station can be accessed through Apple Music and iTunes. It had a reasonable start with former BBC Radio 1’s DJ Zane Lowe, hip hop DJ Ebro Darden, and Julie Adenuga aboard its cruise. And leveraging the success of Beats 1, it now seems Apple is preparing to launch new region-specific offshoots of the station. The tech giant is aiming at Spotify and all other music streaming and/or broadcast stations on the Internet, TV, and radio.
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So far, the company’s original Beats station, Beats 1, is being broadcasted in over 100 countries.
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In October, Apple Chief Executive Tim Cook said that of the 15 million total users, Apple Music has almost 6.5 million paying customers. While the filings, which are being revealed for the first time today, don’t guarantee that Apple will be expanding its Radio Station offerings in the near future, the deal Apple has with labels and artists reportedly gives it the right to operate a total of five stations. Each station could be evolved to focus on a certain range of the music genre spectrum, so users would worry less about bumping into a track that knocks them out of their vibe.
