This would be quite disgusting, as a jeans lover said that he hasn’t washed his jeans since for a year after he bought it.
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According to the report, Chip Bergh, 56, president and chief executive officer of Levis Strauss & Co, officially said that he hasn’t washed his favorite pair of jeans for a year.
He even admitted that ‘not washing cloth for a year is quite ‘disgusting’ and he may get some skin disease’.
When reporters asked him how often people should wash their jeans and he replied: “Not very often”.
He added “If you talk to real denim aficionados, they’ll tell you, don’t wash your blue jeans”.
It is also believed that the California-based company is now developing new products that last longer and require less washing in a bid to promote sustainability.
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