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Jio stirs market with ‘free calls forever’

India s richest man Mukesh Ambani announced on Thursday that his Reliance Industries long-awaited 4G mobile services would finally launch this month, sending shares of rival Bharti Airtel plummeting nearly seven percent.

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After the grace period is over, users will be able to opt for 10 different tariff plans starting from as low as Rs 19 a day to Rs 4,999 a month.

Additionally, students with a valid ID card will be offered 25% more data for the same price as the usual Jio subscription. “No Jio customer will ever have to pay for voice calls again.” he added, devoting around an hour of his 90 minute speech to Jio. The Reliance company’s target is to expand its network services all over India and hold huge target customers national wide. The company also offered several freebies to attract customers. He said telecom operators had the legal obligation to provide points of interconnection to other players and not to limit customers from migrating to other networks. You will get unlimited usage of 4G data from 2AM to 5AM with all other plans apart from the Rs. 149/- entry level monthly plan.

The rage of Reliance Jio is found to support very all around India, overpowering both the telecom market and different telecom operators.

Under the free welcome offer, which Ambani termed as the largest introductory offer anywhere in the world, the company is offering free data, voice and video “to everyone absolutely free” starting September 5 till December 31, 2016.

Reliance Jio 4G became a matter of key concern for its competitors to reduce the prices for voice calls and data services.

Get super-affordable 4G enabled handsets at Rs 2,999 and Jio-Fi at Rs 1,999 under LYF brand. World over, operators charge only for data, voice and messaging are essentially free. Mukesh Ambani on Thursday at the Annual General Meeting (AGM) announced the much-anticipated Reliance Jio 4G services. The “free welcome offer” will go live from September 5 to December 31.

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Reliance has already begin exploratory talks with the country’s two biggest startups – online retailer Flipkart and ride hailing app Ola – for potential integration of their services with Reliance’s mobile service Jio, four people aware of the development told ET.

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