As promised, Kanye West opened up Life of Pablo pop-up stores at 21 temporary locations worldwide on Friday, which have so far drawn lines around the block as people eagerly try to get their hands on some Yeezy fashion. He also sported a brown cap and a black and gold watch. That’s why, when West announced he’d be opening 21 #PabloPopUps across the globe (we’re talking everywhere from NY to London to Singapore), we knew his most loyal fans would be lining up for blocks (and, let’s be honest, hours) to get their hands on a piece of arguably the most popular merch of 2016.
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In the continental USA, the PABLO pop-up events will take place in New York City, Philadelphia, Boston, Atlanta, Miami, Chicago, Dallas, Houston, Detroit, Portland OR, Los Angeles, Las Vegas, and San Francisco. Collaboration with designers such as Wes Lang and Olivier Rousteing, creative director for Paris’ high end Balmain boutiques and stores, have helped West produce his fashion ideas-which are sometimes met with criticism.
The pop-ups are a precursor to his The Saint Pablo North American tour, which begins on Thursday, for his platinum The Life Of Pablo album. “Kanye West is straight-up all about positivity”. He is selling a variety of merchandise, including tees and hoodies with the cities’ names on them. The pop-ups are also in a dozen other USA cities, including San Francisco, Boston and New York City.
Kanye generated more than $2 million (£1.5 million) in sales at his last pop-up store event in Soho, New York, back in March (16).
Still, “Yeezy” was undeterred.
“So many people didn’t make it and gave everything they had for me to stand on their shoulders and break through fashion”, West tweeted in February.
“I don’t think anybody was expecting Frisco”, DJ Alford said as he waited to get into the store Friday morning.
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For more business news, visit Philadelphia Business Journal. According to CBS, in Detroit, hundreds of customers lined up around the mall prior to the shop even opening its doors.
