The new shops follow on from West’s pop-up in New York’s Soho in March, which he said generated $2m (£1.5m) in sales of items including thrift store jackets customised by the rapper for $400. At least he managed to set up shop in Cook County.
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The first store opened earlier today in Sydney, Australia.
So, why the fuss? The temporary store is on Wentworth Place and Jackson Street.
Those who made a decision to fearless the lines have been reporting two hour waits to enter the store, which will be open through the weekend (until 9pm tonight, 10am to 9pm on Saturday and 11am to 6pm on Sunday). Take a look inside the shop and check out just how many people made a decision to wait in line today.
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. The rapper turned fashion mogul is selling clothing based on his latest album, “The Life of Pablo”. Some of the other worldly locations include Amsterdam, Cape Town and Singapore. The Atlanta pop-up itself is roughly the size of a living room-and lacks the flash West is usually known for, with white walls and just a couple racks of clothing.
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Hundreds of people stretched out in lines outside stores around the globe to get their hands on merch which features Gothic font by the artist Cali Thornhill.
