And for her first official task as Lady Hype-master, the mama-to-be has flaunted her impressive style versatility in the most bonkers commercial we’ve ever seen.
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The 2.5-minute spot begins with an unconscious Kim, her wedding ring glimmering brightly in the foreground, lying next to a bike that has recently fallen over.
Rewind to a few minutes (or maybe even seconds?) before, with fully-conscious Kim co-playing as Audrey Hepburn. The 34-year-old reality TV star attempts to embody iconic actress Hepburn in 1954 classic Sabrina as she sports a brown fringe, a black top and matching pants while riding a bicycle with its basket full of the energy drink – which surely some might call pure sacrilege! But then she crashes her bike and slips into some form of unconsciousness where she imagines she’s a French aristocrat like Marie Antoinette.
Sometime last year, Hype energy drink appropriately enough decided that Kim Kardashian would be a good brand ambassador for their beverage, and started paying her to show up at ribbon cuttings or whatever. There are also strategic close-ups of her breasts because sex sells, people.
Well, now we finally know what that throwback aesthetic was all about.
And then the music changes and we see Kim sporting thigh high lace ups, a latex dress and various other out there looks.
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