Future Group will be selling Patanjali products ranging from nutrition and supplements, grocery, medicines, cosmetics, etc.at its popular supermarket chains Big Bazaar, KB’s and EasyDay outlets.
Advertisement
Yoga Guru Baba Ramdev’s Patanjali has tied up with Future Group to sell its products through its outlets at Nilgiris, Food Bazaar, Food Hall and Big Bazaar.
Biyani said the group is eyeing Rs 1,000 crore business over a period of next 20 months from the sale of Patanjali products.
Kishore Biyani, Group CEO, Future Group said, “After ignoring this segment for so long and now seeing Patanjali’s success, nearly all multinational FMCG companies are trying to bring in ayurvedic products”.
Future Group has entered into a marketing partnership with Patanjali Ayurved.
“I was looking for a “swadeshi” (indigenous) retail chain to sell my products”. Future Group and Patanjali Ayurveda have food parks in Bangalore and Haridwar, respectively. “We will partner with Future Group in manufacturing also wherever possible”, Ramdev said.
With revenue of Rs. 2,500 crore, Patanjali’s valuation goes up to a whopping Rs 14,000 crore.
Advertisement
Market analysts say that Patanjali’s products can pose risk to competition in the FMCG space as they are priced lower than those of other players in the market. It will be all over India. Its taste-maker will be health-maker. “It will have no added lead or MSG”, he said on Friday. It has been alleged that Maggi contained more-than-permissible levels of lead and high quantities of monosodium glutamate (MSG).
