It is reviving the famous Super 8 camera and film, which the company says is an initiative aimed at putting the Super 8 movie cameras into the hands of a new generation of filmmakers, as well as meeting the needs of top directors.
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“When you’re filming something on film, you aren’t recording movement, you’re taking a series of still pictures and when shown at 24 frames per second through a lightbulb, that creates the illusion of movement”, Tarantino explained.
Nobody would enjoy a Super 8 revival more than Kodak.
However, the initiative reaches far beyond the introduction of a new camera. Along with the camera, Kodak is also launching a processing service for developing and digitally scanning Super 8 cartridges, which is expected to cost $50 to $75 a cartridge.
At 7 years old, director and producer Christopher Nolan began making short movies with his father’s Super 8 camera. The cameras feature an integrated microphone, digital viewfinder, and lots of connectivity options like USB cable and SD slots-which definitely didn’t exist in Super 8’s glory days.
“The news that Kodak is enabling the next generation of filmmakers with access to an upgraded and enhanced version of the same analog technology that first made me fall in love with cinematic storytelling is unbelievably exciting”, Nolan said. “When I think of 8mm, I think of the movies”.
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If you’ve always wanted to shoot video using the tools your parents probably used to film each other naked then Yves Behar and Kodak have a product for you. It wasn’t the first home-movie format, but it was the one that took off with the public, thanks to its superiority over “standard” 8mm film (easier loading, better quality, automatic exposure, more affordable), and the support of heavyweight Kodak, which launched it in 1965 at the New York World’s Fair. Our design aspires to express both these ideals.
