Jenner then asks boyfriend Tyga for his opinion before sweetly declaring, “My natural hair is my favorite”, to the camera. Kylie Jenner has partnered with the brand to promote their new lightweight trainers (they’re black and rather clunky looking but who cares, we must buy them right?) and it’s all very #Fierce.
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The youngest member of the Kardashian/Jenner clan has teamed up with the sportswear giant, following in the footsteps of popstar Rihanna. Soon after she posted a sneak peek of the campaign, Puma shared another shot of Kylie in action on their Instagram account.
Over the weekend, the 18-year-old flaunted her famous curves in an Instagram photoshoot shot by what looked to be her own private pool.
The rumoured $1 million deal with Puma caused friction with her brother-in-law Kanye West when she signed it in secret. Kylie got caught in the crossfire when Kanye fumed: “1000% there will never be a Kylie Puma anything”. Next to her on the concrete wall are puma claw scratches in the shape of an X. In another photo, shared on the brand’s social pages, Jenner wears the same outfit while playfully working her b-ball moves. That’s on my family!
“Puma we gone give you your measly million dollars back!!!” After all, she donned a pastel pink wig just last month in honor of Valentine’s Day.
“When I am not working, I get anxiety”.
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“Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma”.
