To emphasize on the magnitude of affected individuals, the messaging app caters to over 900 million users across the globe. Through these official accounts, users can access APIs for features such as messaging, location services, and payments.
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It will likely take a few weeks until charges are wiped from all versions of the app.
Even though Facebook Messenger and Facebook-owned WhatsApp don’t allow for third-party advertising, brands are making use of the direct-message apps for marketing.
Users can now make one to one or group video calls with friends, by inviting them on WhatsApp, Hike, Facebook or any other social platform to join the call. Now users can sync their Facebook and WhatsApp account as well, but it’s not clear how the new feature will be different. Though consumers can expect to not see ads any time soon in WhatsApp, given the unique direct-to-consumer messaging possibilities available through the app, they might expect to see more brands logging on nonetheless.
The mobile messenger app was acquired by Facebook in February 2014, which was then followed by the removal of Facebook’s main messenger app from its main mobile, forcing users to download a separate application.
In comparing the two, Facebook has undoubtedly noticed that Messenger and WhatsApp are adding users at similar rates, though WhatsApp has yet to gain traction among USA users.
The idea behind the apps that all of these startups are building is actually a great way to make things easier on you.
WhatsApp says the communications could be with a bank about a transaction or with an airline about delayed flights. I mean, the social network giant already supports payments on its “Messenger” app. Having this feature on WhatsApp is in line with the plan to connect businesses to WhatsApp’s almost one billion users and could provide tremendous monetization opportunities.
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While the option is still hidden, a little bit of tweaking from Android user Javier Santos revealed that the next update of WhatsApp will give users the option to share their information with Facebook.
