Many, including Wal-Mart, Target and Toys “R” Us are offering promotions on Star Wars related items this week.
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Many fans are gearing up for the 2016 “Star Wars” Celebration in July, and Lucasfilm has already announced that the 2017 version of the convention will take place in Orlando.
The announcement was made on the convention’s website and on the official Star Wars Twitter account Wednesday.
The actress also appears in a new video for Force for Change, which aims to “support the huge passion and goodwill” of Star Wars fans and “promote change through inspiration, stories and meaningful partnerships”.
Watch the clip above and May the fourth be with you. “Happy Star Wars Day and May the fourth be with you”.
Star Wars Celebration is an annual convention that brings in thousands of Star Wars fans from all over the world.
Star Wars Celebration will be April 13-16, 2017. “Star Wars: Episode VIII”, the follow-up to “The Force Awakens”, is set for a December 15, 2017 release.
It’s a testament to the enduring power and popularity of “Star Wars” that so many diverse talents, brands and shows pay their respect to the intergalactic franchise on May 4, a holy date in which #StarWarsDay and #MayThe4thBeWithYou became major trending topics across the internet and beyond. She is also joined by a few of her Star Wars costars – and is even given a special gift from Boyega.
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Retailers are trying to turn fan enthusiasm into a profit.
