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Lenovo Teases a Possible Return of the Motorola RAZR
This was Motorola’s heyday, when it was the undisputed king of the mobile market and producer of some of the most iconic devices in mobile phone history. The invite points to San Francisco and includes the date June 9, and also features the Moto logo and a phone snapping a picture.
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Motorola recently released a video of high school students on their Razr flip phones set to the tune of 2006 hit “Great Escape”.
The video, uploaded to YouTube by the Lenovo-owned company, harks back to the Razr’s golden age in the early 2000s and focuses on various teenagers using the devices over a pop-punk soundtrack.
But in a world fueled by smartphones, phablets, tablets, and PCs, it’s hard to imagine a flip-phone comeback.
It might be 2016, and we might have got used to bigger and brighter screens, but let’s be honest, nothing really feels as good as flicking the flip phone, after an angry call.
Wooh! What? Google to still give a name to Android N and Motorola is already talking about Android O??
In 2004, Motorola was, along with Nokia, king of the mobile phone world. Two years later it was recording losses of around $1.2 billion due to its handset division, and with the company only earning $100 million that year, they stared laying people off.
It’s been downhill for Motorola since then. But it appears as though Lenovo could have more up its sleeve. The Motorola Moto G took the established entry level rules and tossed them aside, offering customers a 720p display, a quad-core Qualcomm Snapdragon 400 processor, and 8GB of internal storage.
The Samsung Galaxy A9 Pro (2016) is expected to be released this month, while the Motorola Moto X Style (2016) is rumored to be announced next month.
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Lenovo continued that strategy for a while, but it appears that change is at hand. Moving forward, its handsets will carry the “Moto” brand. If this is truly the company’s thinking, the phone it reveals June 9 had better be fantastic. Start your search today.