LG has recently announced that the “Gram” series of laptops will enter the U.S. market in order to compete with Dell and HP ultrabooks.
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The gram series laptops are all Microsoft Edition laptops that run on the new Windows 10 that includes Cortana and Microsoft Edge for increased productivity. While the Gram lacks a touch screen or a RealSense camera – to take advantage of the touch friendly capabilities in Windows 10 – it makes up for it in its tried and tested classic laptop features.
Although laptops represent “an extremely competitive category”, said David VanderWaal, LG Electronics United States of America marketing VP, the company is “confident consumers will respond well” to the products.
Although Apple’s Macbook and LG’s Gram laptops differ in many ways, on price they’re pretty similar. In addition, the body is made of carbon-lithium and carbon-magnesium, the same materials found in spacecraft and race cars, giving the LG gram 14 an exceptionally strong rugged framework that stands up to everyday life while remaining lightweight. The only real downside with these impressive specs is that they’re not the newly released Skylake processors but are instead Intel’s 5th generation Broadwell chips.
With LG gram’s instant boot feature, the operating system starts up immediately when the user opens the display whether it’s totally powered off or simply in sleep/hibernation mode.
While the choice of “gram” as the name for the series is meant to reflect the fact that these are lightweight machines, LG had better hope that the computers have a greater presence than the metric system has in the U.S.
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The Gram is packed with compact dimensions, a 1080p IPS display, 8GB of DDR3L SDRAM and a 128GB SSD for the base version. The laptops come with a built-in Digital-to-Analog converter for hi-fi quality sound. For a much pricier $1399, though, you can get a 14-inch model with an Intel Core i7 processor and a 256GB SSD.
