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LOL: Stephen Colbert Blasts Star Wars: The Force Awakens Marketing Integration

Talking to Vanity Fair as part of its reporting surrounding next month’s release of Star Wars: The Force Awakens, the writer and director bemoans the lack of creative freedom for contemporary movie directors.

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“You go to make a movie, and all you do is get criticized, and people try and make decisions about what you’re going to do before you do it”, he said. And you cant experiment, you cant do anything.

Walmart says it has more than 500 “Star Wars” items in stores, and Target has more than 600, from batteries, to Cover Girl make up, to Coffee Mate, with each company paying license fees for that official connection.

As much as I adore Star Wars, it would be cool to see George Lucas get back to doing different stuff, see if maybe he has another THX-1138 or American Graffiti in him.

For Star Wars gaming fans, the wait is finally over, and in just a few hours, the new EA Battlefront title will be available to buy in hard copy in the United Kingdom – and prices are set to start at around £40. “But of course no one wants to see experimental films”, he said. Players can once again take command of the Millennium Falcon or step into the role of iconic characters like Luke Skywalker and Darth Vader.

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“It’s a big effort for us, and I don’t think there’s a human being in the world who hasn’t heard of the Star Wars movie coming”.

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