This development allows for more attractive, engaging and entertaining communications to be shared by brands with their audiences.
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Packed with a number of new features, iOS 10 is a compelling update for a variety of reasons.
At this rate, Mixpanel expects iOS 10 to reach 50 percent of iOS devices on day 11, again beating out iOS 9’s adoption rate which reached the same mark after 12 days.
Forgetting your passcode doesn’t always mean you’re in big trouble. I have been reading a few complaints about the behavior of the lock screen in iOS 10. But the sophisticated retail marketer will be leveraging rich media to entice customers with products tailored to their personal preferences, and alerting them in a smart way when they are near a store to purchase in person. You can also set a reminder to install at a later time. With iOS 10, Apple is joining the fray with everything but bots.
Granted, I’m still in the getting-to-know-you phase with iOS 10, but I dearly miss the slide-to-unlock gesture that I’ve been conditioned for years to use to unlock my iPhone.
Notifications will show more information on the lock screen, potentially removing the need to open them to find out more.
Mixpanel’s most recent iOS adoption chart can be seen below.
You will no longer be able reply to messages on the lock screen, which should help with initial privacy concerns. Yup, you can add Digital Touch messages to all texts. You can do this the same way you’d delete any other app, by holding your finger on it until the “x” appears.
Retailers might use a specific color and consistent headline for sale, discount and promotional messages.
Safari now can be more productive because of this new splits tab feature.
Now that you have the inside scoop, are you ready to get started on creating engaging messages? Although we’ll have to wait to see how useful these features are, they’re a step toward making the virtual voice assistant smarter. We can only imagine that eventually Apple will make the Messages App Store more in line with the iTunes App Store where we can see top free apps/stickers, top paid, and so on.
The functionality of these actions make it possible for customers to have a complete interaction with a brand without ever opening the actual app itself.
More apps are certainly on the way.
New sticker packs featuring Super Mario and Pokémon are now usable on your iPhone, iPad, or iPod! iOS 10 just launched for the public on mobile Apple devices, and with it comes a huge update to the iMessage software.
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Guy Horrocks is general manager of mobile at customer retention company Sailthru and founder of Carnival.io, a Sailthru company in NY.
