If you’ve ever wanted a box of Lucky Charms full of nothing but marshmallows, your chance is here.
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The cereal brand announced on Wednesday that it will be holding a sweepstakes to give away 10 boxes of limited edition, marshmallow-only cereal to 10 lucky breakfast lovers.
According to “Taste of General Mills”, they have received “countless calls, emails, tweets and Facebook posts from marshmallow-obsessed fans longing for a box filled with only the magically-delicious marshmallows”.
The only way to get these boxes is to enter a contest by taking a selfie with your imaginary box of Lucky Charms and post it on Facebook, Instagram or Twitter with the hashtag #Lucky10Sweepstakes. To promote the contest, the company, via its agency Saatchi & Saatchi New York, has created this fun video starring old school hip hop star Biz Markie singing a Lucky Charms-themed cover of his classic track, “Just a Friend”.
If you’ll excuse us, we have a few Lucky Charms to try to win.
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Typically, a normal box would feature an abundance of wheat cereal pieces with about a few handfuls of marshmallow pieces to balance out the flavor.
