Now, M&M’s is getting in on the fun with the release of pumpkin spice latte-flavored M&M’s. And probably for good reason.
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Ben & Jerry’s Flavor Guru Eric Fredette, who’s responsible for this creation, describes the flavor on the brand’s website: “It’s like a warm blanket on a cool autumn day, with falling leaves and the crisp smell of fall”.
As People reports (under their “Great Ideas” heading, hmm), M&Ms are gunning for Starbucks and their nauseatingly popular pumpkin spice latte, by appropriating the flavor for their popular candy and selling them exclusively in Target starting sometime this week. Don’t get us wrong – these new M&M’s sound insanely delicious.
CNN- If you weren’t ready for fall yet, this may put at least your taste-buds in the mood.
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The new bag features a female M&M wearing black glasses and a gray scarf while holding a latte in her hand. M&Ms have done the pumpkin thing before, introducing a pumpkin spice variety previous year, and they debuted a pecan pie version just two weeks ago, but the PSL M&M is just next-level.
