Associate a Kardashian or Hadid with something, and people are bound to go insane over it, and that’s exactly what happened with the new Balmain X H&M collection.
Advertisement
The pitch? H&M is giving future Balmain customers the chance to buy into the hype at a super-low, one-time-only price.
We are just as excited as the Balmain x H&M collab as the next person, but perhaps not as excited as these people who totally lost their s**t when the store opened with the new pieces in it.
But just because the collection is now available in stores and online doesn’t mean just anyone will be able to walk in and grab the high-fashion-meets-commercial $549 dress of their Balmain dreams.
London shoppers began lining up outside the city’s Oxford Street H&M store on Tuesday at 3 p.m. A couple of blocks away, at the department store’s location on Regent Street, fans began lining up Wednesdy around 10 a.m.
Five groups of 30 people first entered the store.
Although she has observed designer collaborations raising the profile of the brand in general – as in the case of Lilly Pulitzer for Target, when overall Lilly Pulitzer sales increased – she did not foresee a major increase in Balmain pieces on Tradesy. Despite Somizi’s tweet on Wednesday night that the launch was “mass and mess” and “a waste of my outfit &Time [sic]”, the night was a huge success, with DJ Zinhle and Black Coffee on the decks.
Most of the collection was sold out within four hours of this morning’s launch. Johnson plans to keep all her finds, all $1,200 worth. She paired her dress with a gold belt to cinch her waist. “They are scary men, and I don’t want to get in their way”. So unsurprisingly, a quick scan through eBay will offer up tons of newly added listings from the collection.
Shoppers flood an H&M store during the Balmain x H&M collection launch near Piazza della Signoria on November 5 in Florence, Italy.
Advertisement
After November 8th, with or without a receipt, refunds will be issued as a store credit at the current selling price, in the form of a merchandise credit card (which can mean a lot of fast fashion items). Online purchases can be returned if postmarked within three days of the package receipt.
