The retailer’s Christmas campaign is one of the most high-profile, and John Lewis’ stores and website are backing Age United Kingdom with activities, a text-to-donate plan and through the sales of a few Christmas merchandise.
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Directed by Kim Gehrig, the woman behind the This Girl Can ads for Sport England, the advertisement cost £1m to make. She decides to write to him, but can’t get the message there, trying arrows and paper airplanes before she finally discovers a solution.
Played out to a cover of Oasis’ Half the World Away – sung by 19-year-old Norwegian Aurora – the advert ends with the strapline, “Show someone they’re loved this Christmas”.
The video has been watched on YouTube nearly 25 million times since it launched this time a year ago.
By now you will have seen this year’s John Lewis advert, which by any measure is their most successful yet.
Past John Lewis Christmas adverts have proved incredibly popular.
The story was conceived with the help of Age United Kingdom, John Lewis said, in an effort to help raise awareness of the million older people who find the season hard and isolating.
In the first hour alone, there were 22,429 tweets and retweets about #ManOnTheMoon, with that hashtag trending along with Christmas advert, crying, sad, need tissues, love.
Following the 2014’s Monty The Penguin and 2013’s The Bear and The Hare, the latest John Lewis Christmas ad has now been released.
The advert debuted this morning on the retailer’s social media channels and will feature on TV for the first time this evening during the first advert break of “Gogglebox” on Channel 4.
John Lewis customer director, Craig Inglis, says in a statement the brand’s holiday spots are always about “going the extra mile to give someone the flawless gift”.
The shots see the man staring longingly at earth- bursting with life- as he alternates between his empty house, and a single bench on the vast deserted landscape of the moon.
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What do you think of this new ad?
