It’s unclear how long Melgaard trolled the Facebook page, but the earliest images in the folder are dated August. 10.
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Despite the haters on Target’s Facebook page, the company’s decision to do away with the boy and girl labels on its toys was hailed as helping to shatter gender stereotypes.
Mike Melgaard, in response, used the account “Ask ForHelp” with the Target logo to respond to these comments.
The comments have since been deleted, but people are still talking about the account.
Target has come under fire recently for its decision to stop segregating its toy aisles by gender. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep. So, I did just that, and the rest was history. When Melgaard screencapped his shenanigans and posted them to Facebook, the prank went viral.
Though it’s quite possible Melgaard saved the Target customer service team for writing their real feelings…
Remember when Trolls were the kings of the…
“At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them-in our stores, online, or on our social pages”. Melgaard responded to the Adweek report, as well, saying that he was mostly in it for the lulz, as opposed to taking a political stand. Additionally, Melgaard later took to Facebook to offer his new gamut of readers a mathematical formula-F(t) =.5888t + C-to estimate how many shares his Facebook photo album had received. “Woo hoo! They’re back and only at Target stores”.
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“Target. Seriously. You are AWESOME”, he wrote.
