Earleir this month, Activision released a 10-minute video detailing the Black Ops timeline. It shows how soldiers are being hardwired in the brain with a direct neural interface, but also hints that there is a more sinister secret beneath. This allows them to control their augmentations.
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It means that those left behind will still get to play Black Ops 3 Zombies Mode and the online multiplayer, as well as a copy of Call of Duty: Black Ops.
“Advertising should never be done by using a disaster with real locations and names and tricking people into thinking you are a news portal”, said Singapore Call Of Duty player Pearson Wu, 25, a graphic designer. At first the account was posting about fashion news, which, according to GamesRadar, is a way of establishing its credentials as a news source.
Starting with a “breaking news” alert, the controversial Twitter campaign kicked off with a post reading: “Unconfirmed reports are coming in of an explosion of the North bank of the Singapore marina”.
IGN has called the studio’s publicity stunt “irresponsible”. It was the only time it acknowledged the tweets as fiction by referring to the Call Of Duty: Black Ops III video game to be released on November 6 worldwide. “What idiot thought this was a good idea?” one user wrote. “This method of advertising is actually kinda sick”.
“While much has changed, one thing remains the same: everything you know may be wrong”, reads a game description addressed to fans of the series.
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Not long after, the game’s official Twitter account reverted back to its original form and indicated that the previous tweets were merely offering glimpses of what can be expected inside “Call of Duty: Black Ops 3″.
