Last week, “Bad Blood” singer Taylor Swift’s IP management and holding company [Taylor Alison Swift Right Management ] headed over to the U.S. Patent and Trade Mark Office to file trademark applications for the words “SWIFTMAS”, “Blank Space”, “and I’ll Write your Name”, “A girl Named Girl”, and “1989”.
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Swift, who already trademarked the phrase “this sick beat” – which she definitely did not invent – has submitted a new set of baffling trademark applications, including one for the term “1989”.
Taylor recently denied reports she is planning to throw a large party to celebrate both her birthday and the end of the tour.
To clarify, trademarking these phrases doesn’t mean no one may speak them without paying one million dollars to the Taylor Swift machine.
She has also filed a petition to trademark the date “1989”, the name of her latest album, but only if it is presented in its “stylised form”.
If successful the trademark will only apply to uses of “1989” in relation to Swift’s album.
So just remember next time you write your own song or want to publish your own novel…Taylor Swift has a blank space, baby, and she’ll write your name.
However, many would be surprised to hear about “A Girl Named Girl”, which is actually the name of a book Taylor Swift wrote when she was 14 years old. The details would include clothes, online retail, printed materials, websites and concerts.
If the trademarks go through, the phrases can’t be used on clothing, paper products (like notepads), live performances and literary publications.
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We understand wanting to trademark song lyrics and titles, but “Swiftmas?”
