Basketball Hall of Famer Michael Jordan arrives at the federal…
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A civil trial on the value of Michael Jordan’s name and how much a grocery-store chain should pay for invoking it without permission in an ad resumes in a Chicago federal courtroom. Stay tuned for the outcome of this lawsuit and see the ad that caused this legal battle below.
In his remarks to jurors, Sperling broached the question of why Jordan would devote so much time and money to suing the grocery store now.
Make sure you have $10 million handy, according to his advisor.
Since retiring, his endorsement income appears to have done the same thing, a sports economist testified Monday.
Lawyers for Jordan, who led the Chicago Bulls to six National Basketball Association championships in the 1990s, have put on the stand sports marketing experts and Jordan advisers who said he typically only endorsed products in long-term deals that were worth at least $10 million in cash and promotional value. She added that he only deals with businesses that are “authentic” to him and “add value to his brand”.
Zimablist told jurors about that strategy – one that doesn’t include a la carte deals – explaining that Jordan has recently turned down contracts to endorse bourbon and headphones that didn’t click with the Jordan brand. He highlighted a $500,000 deal allowing Sirius Radio to use Jordan’s image in an ad.
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The ad also included a $2-off coupon above a photograph of a sizzling steak and text that read, ‘You are a cut above’.
