SiriusXM Radio paid $500,000 in 2009 and ran $25 million in advertising that benefitted Jordan, Sperling said. Blakey joked, “We should check if he was wearing Hanes (underwear)”.
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James was not the only player, former or current, to feel the wrath of the infamous trash talker with Jordan taking aim at the Lakers, Steph Curry and even his former USA Dream Team.
(AP Photo/Chuck Burton)The 2nd & remaining week of Michael Jordan Flight School, the Chicago Bulls legend’s basketball camp for kids, stopped Sunday, which is just too bad.
Later in the day, one of the plaintiff’s first witnesses – Estee Portnoy, a marketing executive hired by Jordan – described how her boss meticulously guards his image.
In fact, Sperling said, Jordan guards the use of his identity so carefully that he recently turned down an offer of $80 million to promote a line of headphones.
However Jordan’s id is not inflicting any kind of hubbub on the courthouse this week.
“What’s Mr. Jordan’s most valuable asset? You guys decide”. Sitting through five hours of jury selection in District Judge John Blakey’s court appeared to interest Jordan little on Tuesday.
Dominick’s attorney Steven Mandell said that overvalues the market value of Jordan’s name alone. “It should have”.
The now-defunct Dominick’s supermarket chain used the basketball great’s name in a $2-off-a-steak coupon. But he’s just revealed that he had a higher calling.
So what is Jordan’s identity worth and what is the fair price to pay for his likeness?
Jordan is expected to testify.
A lawyer defending Dominick’s asked an initial batch of would-be jurors to raise their hands if any of them considered Jordan “an idol or personal hero” and so couldn’t fairly assess the evidence.
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Here is the question and answer period… the weather part is at about 5:30 in…
