“There is no decision that happens without my final approval”, Michael Jordan said while on the stand Tuesday.
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A judge previously found the now-defunct Dominick’s Finer Foods chain invoked Jordan’s identity without permission so the unresolved issue in the case is damages.
Chicago Bulls great Michael Jordan told jurors during his trial against a now-defunct grocery store chain that he values his image “very preciously”. Stay tuned for the outcome of this lawsuit and see the ad that caused this legal battle below. That trumps LeBron James and Kobe Bryant – two basketball stars of the day – who Zimbalist said made $40 million and $32 million, respectively, in their 2012 endorsement deals. It might be worth $10 million in some contexts, he said, but not necessarily in a one-off ad.
Since retiring, his endorsement income appears to have done the same thing, a sports economist testified Monday.
Michael Jordan’s lawyer has told a jury the market value of the star basketball player moniker to the Nike sportswear company is at least $US480 million ($F1023m).
Steve Rosenfeld, an attorney for Dominick’s, has disputed the value of Jordan’s recent deals.
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Jordan wants $10 million in damages, which his representatives have said would go to charity. He said Jordan prefers long-term mega contracts, like the one with Nike. He highlighted a $500,000 deal allowing Sirius Radio to use Jordan’s image in an ad.
