Retailers were rolling out online deals on the so-called “Cyber Monday”.
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“A lot of people waiting to see if deals are better on Cyber Monday”, she said.
The survey estimated that more than 103 million shopped online over the weekend, compared with almost 102 million in stores.
Shelton said retailers now have a better understanding of their audience. That’s below last year’s 4.1 percent growth. “They want them to shop when they want to, they don’t want them to wait for any specific time anymore”.
Like Tracy, many USA shoppers like to make purchases on their desktops and smartphones nowadays, they insist on getting big discounts whenever they shop, and they don’t feel pressured to shop on particular days.
Black Friday 2015 is history.
50 percent off select KitchenAid Professional 5-Qt. At Target, a Swagway hoverboard was sold out by early afternoon. There were some outages, including Target’s site briefly midmorning. “There’s always some kind of deal in-store or online”. They later made a decision to reissue the sale as part of their Cyber Monday deals.
Wal-Mart began its Cyber Monday sales at 8 p.m. Sunday, and is extending the offers all week. The National Retail Federation says Cyber Monday is becoming more and more popular as people prefer to avoid the crowds in stores.
More and more, holiday shopping is done online.
Adobe has predicted that around $1.73 billion will be spent on Thanksgiving Day, which is a year-over-year (YoY) increase of 25 percent, while around $2.72 billion will be spent on Black Friday, which is a 14 percent improvement from spending figures in recorded in 2014.
“Consumers are recognizing the Internet is the place to go for a deal any time, any day”, said Gene Alvarez, managing vice president of research firm Gartner.
Toys “R” Us is touting, among its steepest discounts, the Thomas & Friends Wooden Railway Gold Mine Mountain Set at half price, for $80. “Nothing standing out so far”, he said midmorning on Monday.
Shoppers are expected to spend nearly £1billion on Cyber Monday as online retailers unveil another round of bargains, despite a lacklustre Black Friday.
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Cyber Monday itself is expected to be the biggest online sales day of the season and ever, surpassing $3 billion in sales.
