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Mobile brings back “100%” unlimited data
T-Mobile CEO John Legere stated that Verizon’s largest plan for a family of four, which still presents a data limit, would cost over $500 per month. Verizon made a similar move last month. Both companies’ new plans offer unlimited talk, text, and – importantly – data, but both companies’ unlimited data come with big asterisks beside them.
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Pricing for the new plans is set at $75 for the first smartphone line of service, $55 for the second line, $25 per line for lines three through eight and $35 per line beginning with line nine.
T-Mobile said it will offer customers unlimited high-speed data starting at $70 per month for one phone that comes with DVD-quality video streaming.
The carrier wars continue: AT&T said on Wednesday that it, too, is shaking up its wireless plans.
Unlimited isn’t really unlimited, though. Those who want to use their phone as a hotspot can do so, but only at slow 2G speeds.
You can find out more info about the new T-Mobile’s new plan, including a price breakdown for multiple lines, on the carrier’s website. And Sprint is launching one this week that runs just $60 per month.
It is on AT&T’s higher data plans where Mobile Share Advantage starts to get interesting, offering more data for cheaper prices. A family of four would pay $160 a month. The plan offers many options and includes more data at a relatively lower cost per megabyte (MB), compared to its existing plans. For example, my 15GB/$100 plan can be changed to $16GB/$90 which adds an extra 1GB of data for $10 less a month. The company suggested that customers who want to pay less than $70 for unlimited could switch to a prepaid service, in which monthly bills are paid ahead of time.
Unlimited plans used to be the norm.
Finally, even though they are calling this unlimited, 26GB is really the unlimited data cap here.
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There’s been a reversal. The same as on its other plans, the 3 percent of customers using the most data, now over 26 GB per month, may see their connection throttled until the next billing month during times of high network demand or congestion.