They argue that by limiting customers’ data consumption, both wired and wireless internet service providers can steer them towards their own video offerings, which are sometimes exempt from the caps. But, of course, there are catches, not the least of which is that the overall prices are likely to be higher for many people.
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Customers who need even more data on a monthly basis can choose from 40GB to 100GB Mobile Share Advantage plans.
Legere said that T-Mobile isn’t motivated by what the two biggest mobile carriers Verizon and AT&T – or in his words “dumb and dumber” – are doing, but he hopes they follow suit. The company claimed that there will be no hidden or access charges. As for the prices, the first line tied to this plan will cost $70 per month while the second line will set you back a further $50. That option is with autopay included; you’ll pay $5 more per line if you decide to opt out of paying automatically each month. A family of four could get on the train for $160 per month if they have auto-pay turned out.
Since March of 2013, when Legere unveiled the first “Un-Carrier” promotion – eliminating annual contracts – T-Mobile has added nearly 13 million monthly subscribers. Mobile Hotspot functionality is limited to 2G speed, and is also unlimited.
For T-Mobile One, all video playback will be reduced to 480p resolution, which can be bypassed to stream high-definition video by an additional fee of $25 per month. A family of three with 3 GB of data had to pay only $90 before; with ONE the bill would hit $140. Since Legere took over the company in 2012, T-Mobile has made an aggressive play for customers from the bigger wireless companies, Verizon and AT&T.
While “unlimited” sounds good, the truth is that T-Mobile was already giving its customers unlimited video and music before, so it was pretty tough to use up one’s high-speed data limits.
Unlimited Freedom will cost an additional $40 per month for a second line, additional lines will be priced in increments of $30 per month for up to 10 lines.
Starting Sept. 6, T-Mobile will cut the price of its unlimited plan and start phasing out plans that have data limits.
While the plan is slightly cheaper than T-Mobile’s plan and certainly cheaper than others offered by the competition, the fine print once again puts a damper on what initially seems like a great deal. Sprint made no mention of roaming charges.
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Sprint said its new plans would roll out on August 19. T-Mobile is charging you $15 for 5GB of tethering. “With Unlimited Freedom all video streaming is equal”.
