Other traditional T-Mobile benefits are included, like data roaming in Mexico and Canada, “carrier freedom” programs where T-Mobile helps cover the cost of switching data plans, and the T-Mobile Tuesday customer bonus program. After that, lines 3 through 10 will cost $30 per month.
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Sprint is rolling out a slightly better unlimited plan. Those new to T-Mobile will be hooked up with the T-Mobile ONE plan, while those now with the company can choose to stay with their old Simple Choice plans or opt to switch over to T-Mobile ONE if it’s a better option for them. For a family of four, the average cost per line will come out to $40. So, yes, a family of four will pay $40 per line, but a single person will pay $70 and a couple will each pay $60. Carriers have had to reduce prices to lure customers from rivals and have tried to make up the revenue by selling larger data plans.
Legere said that T-Mobile isn’t motivated by what the two biggest mobile carriers Verizon and AT&T – or in his words “dumb and dumber” – are doing, but he hopes they follow suit.
Here’s the deal with the T-Mobile ONE plan. With T-Mobile’s Simple Choice Plans, you got an allotment of high speed tethering before you got throttled to 2G speeds, which are virtually worthless on a PC or Mac. T-Mobile will give you 5GB of high-speed tethering, but you will need to spend $15 for it.
“This is not just a rate plan for us”, CEO John Legere said on a conference call Thursday morning.
ONE Is the Loneliest Number – T-Mobile ONE launches on 6 September 2016.
So the $70 per month unlimited plan could actually end up costing as much as $115 per month.
Both of these strategies are meant to provide a pseudo-unlimited data plan, but Sprint and T-Mobile’s latest flat-fee update may be more appealing for customers who want simplicity and don’t care as much about video streaming quality.
AT&T unveiled new Mobile Share Advantage plans that eliminate data overage charges for its mobile customers customers.
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The plan 4G LTE, with video streaming up to 480p resolution, gaming up to 2mbps and music streaming up to 500kpbs. Customers may retain existing plans, but T-Mobile One will be the only plan offered to consumers. During that same period, AT&T Inc. has added 6 million and Verizon Communications Inc. added 13.5 million. Those who want to use their phone as a hotspot can do so, but only at slow 2G speeds.
