T-Mobile’s Un-Carrier move has totally created a different world, where using data will not be as worrisome as it should be regardless of what you plan to browse and view.
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Tagged as Binge On, T-Mobile’s new program will cater to more than 22 channels that offer video streaming.
T-Mobile didn’t stop there with its sudden attack on competitors.
Ars Technica, on the other hand, reported that while T-Mobile’s Binge On program allows customers to watch videos at an impressive data speed, the program, however, simultaneously decreases the quality of the video. During the company’s UncarrierX event today, CEO John Legere said that users with a lower data plan (either 1GB or 2GB) “were probably not binge video watchers to begin with”. Legere also adds that the new T-Mobile feature will let everyone to be a step ahead in taking advantage of video streaming services.
T-Mobile said that Binge On was developed with specific technology that optimizes its data for video streaming, allowing consistent 480p “DVD-quality” streaming to your mobile device, while not affecting your plan’s data allowance. While data used to stream content from these will be free, you still need to pay for subscriptions to the services.
Higher-resolution video, he said, is more important for larger TV screens. Viewers who want that higher quality can turn the feature off, but the data exemptions wouldn’t apply.
Starting Sunday, T-Mobile customers can freely stream video from HBO, Hulu, Netflix, Showtime, Sling TV, STARZ, WatchESPN and other cable providers to which they subscribe – and the company promised that more streaming services are on the way. Existing customers won’t get double the data automatically unless they switch to the new plans and prices. The company rolled out its biggest Simple Choice plan overhaul ever, effectively doubling data at every tier and slashing the prices on extra gigs.
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T-Mobile’s subscribers have been growing, and it surpassed Sprint as the No. 3 wireless carrier earlier this year. AT&T and Verizon, which dominate the industry, have adopted a few of T-Mobile’s strategy, like installment plans for phones rather than a two-year service contract.
