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Moms mad about Bugaboo ad featuring sporty model

Others criticize the Bugaboo stroller ad because of the lifestyle the model had before she got pregnant and how much easier – in their minds – it must have been to lose the baby weight at 23 years of age.

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‘I love how natural this photo is and how it represents most mothers…’, said one Facebook user, whilst another added: ‘I have two children and if was running in this on the school run it would be because I’d forgotten to put my clothes on because we’re late for school, my 5-year-old had fallen off his scooter, my 2-year-old refuses to put his shoes on and there’s a good chance I haven’t had the time to do my bikini line.

What do you think of the stroller promotion?

Margo Scott Dunn, a new mom to a 5-month-old in Washington, D.C., says that considering she is in the market for a jogging stroller, the ad wasn’t very convincing for her. “Certainly I don’t identify terribly strongly with this model”, says Dunn, 32. The image immediately set off a firestorm of comments, beginning with, “I often also jog in a bikini”, and gaining momentum from there. The 23-year-old Dutch model – who has walked for Prada, Dolce & Gabbana, Calvin Klein and Louis Vuitton – has recently moved from her native Holland to Harlem in New York, and lives with her personal trainer partner, Wouter Komdeur. “I would never get away with wearing that while I run, but great for her!” “I question the marketing approach, not her”, wrote another.

Cobb told TODAY.com that she does jog with her toddler, but it’s usually in a pair of yoga trousers or maybe her 10-year-old running shorts. “She’s a supermodel, she’s genetically blessed, and we have to take this photo lightly”, Bannan says.

“Hm, I don’t look like her, but obvs if I had the right stroller I would”.

They’re so sought after that several Aussie women were caught stealing the prams and selling them online for a profit just last week. “Supermodels are not the norm”. “Perfectly shot picture! She is one hot mama!”

Some saw past her fiercly fit body to notice the humor of a woman exercising in a tiny bikini. We want realistic depictions of women.

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“And with no changing bag, she hasn’t thought this through! So in general, I look at this and just have to laugh a little”. Have an interesting story to share about your family?

Ymre Stiekema models the Bugaboo Runner