Thus, not only does this announcement by Rogers mean soon-to-arrive nationwide access to live streamed sports in full native 4K ultra HD resolution, the content delivered will also have the bursting precision of contrast and exquisite color shading that come with HDR encoded into it. And while Netflix and Amazon have considerably ramped up their streaming 4K UHD offerings, many experts maintain that broadcast 4K, specifically 4K sports, is the linchpin to a successful transition to the new format.
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In addition to sports, Rogers said it will offer 100 hours of 4K movies and TV shows via its shomi SVOD service. In its second quarter State of the Internet report, Akamai said that just 21 percent of USA homes have Internet speeds of 15 Mbps or higher, a threshold that’s considered the minimum necessary to effectively stream 4K video.
“When the first Vancouver neighbourhoods are fully connected early next year local residents and businesses will be able to take advantage of home Internet speeds of up to 150 megabits per second”, states the gigabit-reference-heavy press release.
In the past, Netflix has ranked Rogers’s Netflix streaming speeds as being slower than that of most other Canadian internet service providers.
Canada’s Rogers Communications announced a major 4K programming initiative, with plans to show all 81 Toronto Blue Jays baseball games and 20 “marque” National Hockey League match-ups in the UltraHD format next year.
Furthermore, all of this will be available at speeds that work extremely effectively for transmission of 4K ultra HD content.
Rogers Communications (TSX:RCI.B) on Monday became the latest carrier to offer preorders for its Ignite Gigabit packages, which will be available in certain areas of the country later this year. Among its targets are Harbourfront, Cabbagetown, Riverdale, King Street West, Queen Street West, the Financial District, Discovery District, Yonge and Bloor, and more, as well as Vaughan, Markham, Richmond Hill, Pickering, Ajax, and Whitby.
First, we’re talking about live broadcasting of 4K content via internet.
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“We are solving both problems in one go with the world’s largest commitment to 4K broadcasting and a new 4K set top box for customers that will allow customers to see sports and entertainment in the highest resolution and with the fastest internet speeds”. 4K content is part of our plan, and we are eager to offer it to Canadians to enjoy the best viewing experience possible.
