The social media giant will offer a smart platform to the National Basketball Association authority to roll out quick Twitter video cards.
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“We’ve been longtime video partners with both the National Basketball Association and Samsung, but this specific partnership is really interesting since it’s the first time we are utilizing a 360-degree camera to give fans an incredibly intimate look at the action of the National Basketball Association finals”, said Mike Park, director of content partnerships for Twitter Amplify.
While the report did not delve into details about the videos, Twitter has promised some exclusive content.
The experience and the content are slightly underwhelming.
However, there’s a catch: Unlike Facebook, which hosts its 360 videos, this content will be hosted by websites off Twitter and accessed by users via Twitter website cards. That’s partly due to the limitations of the technology-it would be very cool, but perhaps impractical to suspend a Gear 360 camera above the court to capture Curry’s infamous jump shots from every angle.
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The deal excludes game highlights, as ABC owns TV and digital distribution rights for the NBA Finals, starting with its live broadcast at 8 p.m. Thursday from Oracle Arena in Oakland, Calif. Facebook has launched 360-video and live video streaming features nearly a year ago. This is going to be something different to watch the NBA Finals in the 360 Degree video. Ask it to show you highlights from a single player on either team, and choose between reels from the last game, the playoffs, or the entire season.
