The league has called for a three-year trial for the shoulder sponsor’s initial run. “Patches will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor’s logo”.
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Or a sponsor could get really creative and do a joint partnership between Ginger Ale and the maraschino cherry industry.
Major League Baseball has allowed uniform advertising during some games overseas, and National Football League teams have had ads on practice jerseys.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways”, NBA Commissioner Adam Silver said. Yes, the Brand Jordan logo isn’t standard for the rest of the league, but an exception can be made for the Hornets for one simple reason: Michael Jordan owns the team.
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Internationally, corporate logos are regularly seen on jerseys, and in the USA the WNBA, Major League Soccer and NASCAR already feature them. But he said it could be $100 million annually. When Nike takes over, its logo will become the first on league’s jerseys – except for those of the Charlotte Hornets, who are owned by Michael Jordan. Teams will have the option to sell a version featuring the logo, but there is no league mandate as to what type of jersey – logo, non-logo, or both – teams must sell. The sponsorship patch will be positioned on upper-left chest, with the swoosh appearing on the upper right.
