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Whether or not Trump wins the election, it’s said that NBC doesn’t want him back on the show.
While NBC fell to No. 2 in adults 18-49 this season, Greenblatt said they would have been No. 1 had CBS not had the Super Bowl (of course, one season earlier, NBC would have lost to CBS without the Super Bowl, so what goes around comes around). But they really have to be special.
Greenblatt said in the case of something like Heroes, it’s a much better situation when the original cast returns – Heroes Reborn brought back Jack Coleman and several other original cast members had guest appearances, but some of the show’s biggest names/most high profile cast members (including Hayden Panettiere, Adrian Pasdar, Milo Ventimiglia and Zachary Quinto) did not participate. “We’re trying to craft something that is a good thing for them as well. We’re just not there yet”. “We’re in that phase of taking a step back and doing a postmortem”. “It’s where the audience is telling us to go”. In addition to teasing its OTT plans, the two executives addressed the network’s troubled footing with comedies and suggested the strategy for comedies with broad appeal didn’t pan out.
The network is hoping to revitalize the comedy brand with unique shows like Superstore and Mike Schur‘s The Good Place. The split between the candidate and the network was contentious, as NBC also dropped Trump’s Miss USA pageant following inflammatory comments he mad about Mexican immigrants when announcing his candidacy.
“‘To be honest, I wasn’t particularly happy with the most recent season”.
“We’re defining success of these shows in a different way, and we’re watching the economics catch up with that”, Salke noted.
Does that make NBC responsible for Trump’s current presidential campaign?
“I think it’s certainly interesting, and we do talk about it”, Greenblatt said.
“‘Bedtime for Bonzo” helped [Ronald] Reagan, sort of, become a national prominent figure”, Greenblatt said. It’s impossible to predict where it goes from here.
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Adding Simon Cowell as a judge on America’s Got Talent this summer has resulted in the show’s most-watched season in five years, said Greenblatt, who thinks “we have a winning combination” of judges.
