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NBC Grills Facebook’s Sheryl Sandberg Over Slow Response to Privacy Breach
Zuckerberg acknowledged the company had not done enough to protect user data, saying it must take a more serious approach after years of being “idealistic” about how the platform is used.
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After facing mammoth controversy over its users’ data breach via British political analytics firm Cambridge Analytica, the Facebook CEO is expected to testify in front of two Congressional committees next week. “People who manage Pages with large numbers of followers will need to be verified”, said Facebook advertising VP Rob Goldman and Facebook pages VP Alex Himel in a joint blog post.
The admission came from Facebook’s chief technology officer Mike Schroepfer as the company outlined new measures aimed at restricting the personal data available to third-party app developers.
Sandberg and Jourova are scheduled to have a phone call early next week, Jourova’s spokesman Christian Wigand said.
“These steps by themselves won’t stop all people trying to game the system”. “We need to make sure we don’t make that mistake ever again”.
“This is going to be a never-ending battle”, he said.
“Safety and security are never done, it’s an arms race”, she said. “It’s an arms race”.
Mr Zuckerberg last Friday endorsed USA legislation to regulate political advertisements across the Internet, a concession to lawmakers days before he is scheduled to testify in two U.S. congressional hearings.
“This hearing will be an important opportunity to shed light on critical consumer data privacy issues and help all Americans better understand what happens to their personal information online”, the House panel’s Republican chairman, Greg Walden, and top Democrat, Frank Pallone, said in a statement. “We intend to make all the same controls available everywhere, not just in Europe”.
Facebook later limited the data that apps can access, but it was too late in this case.
“That data went into the app that Cambridge Analytica was using … to create a psychographic profile around their ideal voters”, Haines said. And while dodgy content gets referred to humans for the final say in whether messages are blocked, removed or reported, it does mean the potential exists for some of your more private conversations and pictures to land in someone else’s hands.
Facebook has over 241 million users in India and will notify the affected ones on April 7.
San Francisco: In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages.
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Finally, Zuckerberg said that Facebook hasn’t felt “any meaningful impact” in terms of user flight or revenue declines following the recent scandals.