Viewership for the second episodes of new series is nearly always smaller than viewership for the premiere. CBS’ “Life in Pieces” took the biggest fall among the newbies, though it had a much softer “The Big Bang Theory” lead-in this time around.
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One week into the new season, the broadcast networks can count a few promising starts, and several clunkers. Even better for Fox, half of those viewers were in the 18-to-49-year-old age group that advertisers love, and no other scripted show had as many as 6 million viewers in that demographic. The thriller has the benefit of the network’s best time slot, behind The Voice on Mondays.
CBS was second, averaging 9.74 million, followed by ABC, which averaged 9.62 million, and Fox, which averaged 3.61 million.
For the night, CBS added +2.72m viewers (10.79m from 8.07m, +34%), +0.9 in adults 25-54 (2.6 from 1.7, +53%) and +0.7 in adults 18-49 (1.8 from 1.2, +50%), moving ahead of ABC in both demos while remaining first in viewers.
Next up was ABC (5.687 million viewers, #3; adults 18-49: 1.4, #3) and its mix of “Dark Swan Rises: A Once Upon a Time Fan Celebration” (3.503 million viewers, #11; adults 18-49: 0.7, #17), the season premiere of “Once Upon a Time” (5.878 million viewers, #10; adults 18-49: 1.8, #T8) and the launch of “Blood & Oil” (6.318 million viewers, #9; adults 18-49: 1.4, #T13) and “Quantico” (7.051 million viewers, #8; adults 18-49: 1.9, #7). The Disney Channel had 1.86 million, Fox News Channel had 1.72 million, U.S. had 1.59 million and Adult Swim had 1.29 million.
Monday’s “Blindspot”, which was the collection’ second broadcast, posted a 2.6 adults 18-49 score with 9.08 million viewers.
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In Nielsen’s preliminary national estimates, “The Voice” again led its two-hour block in demos (3.3/10 share in adults 18-49, 11.8 million viewers overall), trailing CBS’ “Big Bang Theory” in the night’s opening half-hour (2.7 vs. 3.6) before surging to the lead for its final 90 minutes.
