This is where the Nebia shower head comes in.
Advertisement
Philip Winter, Nebia’s cofounder and CEO, repeatedly declined to provide details on Cook’s involvement at this point.
Google might have the Nest Smart Thermostat, but Tim Cook’s got a smart shower, thanks to a recent investment by Apple’s CEO in a new environmentally-friendly shower company.
The gorgeous shower head not only looks like a traditional shower crossed with an iMac, but it can reportedly reduce water consumption by as much as 70 percent. Average showers take around 20 gallons of water, but Nebia says that showers using its shower heads only use about six gallons.
The idea is that the microdroplets of water feel luxurious – somewhere between a steam room and a shower, according to the creators – which makes it a more appealing water-saving option than showerheads that slow water flow to a trickle.
Nebia’s Kickstarter page for the shower head went live on Monday night.
A spokesperson for Apple told The New York Times that Cook’s backing was a personal investment, not tied to Apple itself. Other investors include Michael Birch, Y Combinator and the Schmidt Family Foundation.
Advertisement
It’s easy to see why tech giants want to fund the Nebia. And giving money to organisations and companies that could change the world has long been a favourite strategy of Microsoft founder Bill Gates, who regularly engages in philanthropic work. And as of Tuesday morning, it’s already surpassed – even doubled – its $US100,000 goal. It has raised over $66,000 (£42,000) in one day, making it likely that it’s going to hit its target.
