Netflix (NASDAQ:NFLX) is finally coming to Japan.
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The video streaming giant confirmed the launch date to tech site VentureBeat, after revealing earlier this year that it planned to go live in Japan this autumn.
The costs of the global expansion have been holding down Netflix’s profits, but investors haven’t minded because the company has been quickly winning over new customers.
Along with investing in supporting more languages and show libraries tailored to various markets, Netflix is making a priority of optimising its service on mobile devices since those are the main tools for accessing the Internet in emerging markets, according to the company. The more money Netflix gets, the more original content it can make. Netflix’s shareprice has already reportedly climbed 148% this year. And it also won its first Oscar for a documentary short. A number of countries across Europe should also land the streaming-service in a few months, with reports suggesting that Netflix has its sights set on launching in Italy, Portugal, Spain, and Iceland. In the latest quarter, it reported a rise of nearly one million new subscribers in the US, and 2.4 million internationally – meaning that its subscription base is now 66 million.
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Netflix is now available in around 50 countries and it aims to be present in at least 200 countries by the end of 2016 so it does have a mammoth task on its hand to achieve this goal.
