The launch has been less hyped than in previous years and industry experts have said they are not expecting a major innovation like last year’s Apple Watch.
Advertisement
While Apple has been mum about its plans, several analysts expect the company will introduce an upgrade to its older, four-inch iPhone 5S aimed at consumers who haven’t sprung for the bigger-screen iPhone 6 models that Apple introduced two years ago.
But there’s been no hint of any blockbuster developments, such as last year’s highly anticipated Apple Watch debut.
Ahead of the launch, a leaked photo of the Apple iPhone SE has been revealed on Weibo.
Apple will start the grand event, which will be hosted, as usual, by Tim Cook, on March 21, 2016, starting 10 a.m. PDT (1 p.m. EST/EDT or 5 p.m. GMT if you are in Europe). The event will take place at Apple’s Cupertino campus, a modest venue that holds fewer reporters and guests than other popular Apple event locations. Even so, he cautioned against ruling out any surprises. The headliner is expected to be a smaller version of the iPhone, followed by a smaller version of the iPad Pro.
This includes an A9 processor, 8 megapixel camera, Touch ID, NFC and Apple Pay.
The key marketing words for Apple products have usually been thinner, faster, bigger. iPhones have grown up over the past nine years, going from the original 3.5-inch display to the iPhone 6S Plus’ 5.5-inch screen.
Advertisement
The proliferation of iPhone and iPad models may seem contrary to Apple’s traditional focus – espoused by late Apple cofounder Steve Jobs – on producing fewer products that it believes are superior to competitors’ offerings.
