Some have criticized Trump’s attacks on Clinton’s health arguing it is a means to construct a narrative that suggests she’s too weak or fragile to become president.
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However, out of those surveyed, only 27% believe Trump would make a “good or great president”, while 55% believe he would be either “poor or terrible” – 43% specifically said he would be a “terrible” president.
The 30-second ad, entitled “Two Americas: Immigration”, contrasted how the candidates would tackle the hot-button issue, contending that while “in Hillary Clinton’s America, the system stays rigged against Americans”, in Trump’s America, the country will be secure and keep out risky people.
“Donald Trump asks what the African-American community has to lose by voting for him”.
“It’s more of the same, but worse”, the narrator adds, to the tune of somber music playing in the background.
While Clinton and the super-PACs supporting have spent heavily on television advertising during the Olympic games, Trump has yet to counter.
Clinton campaign spokeswoman Christina Reynolds took issue with the television spot, saying in a statement that “no misleading ad can change the fact that Hillary Clinton is the only candidate with the experience and judgment to lead the country and keep our families safe”.
The ad comes a day after Trump expressed “regret” for sometimes choosing the wrong words and causing “pain”.
Trump said this week he’s overhauling his campaign operation, bringing in a new chief executive and appointing a new campaign manager.
Trump’s first ad is likely to generate a tremendous amount of scrutiny, Bloomberg Politics contributor Ken Goldstein said. Still, it might make sense to offer at least a fresh look at Trump through ads that tell stories that the media might have missed.
Nearly all of the buy, $4 million, is on broadcast television, according to Kantar Media/CMAG data reviewed Thursday by Bloomberg Politics ad analyst Ken Goldstein. In his speech announcing his run previous year, he said that immigrants coming to the USA illegally from Mexico were bringing drugs and were rapists, and some, he assumed, “were good people”.
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It’s an interesting choice to come out of the gate with a negative ad, rather than an establishing positive ad that focuses first on Trump himself. Still, he hopes he can get back some of those traditional GOP voters, particularly white women, who have abandoned him – and security is one way to try to reach them.
