Now add in keeping mum about the track for a year.
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That’s the challenge Greg Kurstin faced after producing and co-writing “Hello” past year.
And in only a matter of hours the track managed to smash records as millions flocked to watch the music video online. “I love an introduction like that”, Dolan said.
Yes, that means that within three days, 25, which is not even out until November. 20, has already outsold new releases from much-hyped pop princesses Selena Gomez (who debuted at No. 1) and Demi Lovato (who debuted at No. 2).
“I’m still in shock, honestly….”
Adele has returned to the music scene.
“Hello” became an internet sensation within hours of its release and has now been viewed more than 73 million times, but it’s got a little farther to go if Adele wants to unseat Swift’s other big Vevo record.
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Back in 2011, Adele famously withheld her alum from Spotify for more than 18 months, based on Spotify’s refusal to limit access to the album to premium subscribers. But that changed once he set foot in the studio, and they started working on songs a year ago, including “Hello”. “You can immediately relate to her and connect with her”, Kurstin said. She is amusing and she’s just so down-to-earth…. “I really felt very comfortable around her because she makes you feel that way”.
